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Intro to the Bothell Student Times Motion Graphic

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DURATION

2 weeks in Feb 2021

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TEAM

Individual Project

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PURPOSE

To spread awareness of the BS Times

The Bothell Student Times Motion Graphic was created to introduce the Bothell Student Times to the University of Washington Bothell community. The BS Times is a printed and virtual publication that allows students, faculty, staff, and visiting community members to stay connected with UWB's virtual and in-person opportunities. In addition, the publication keeps the UWB community “in-the-know” about available resources.

My main goals of the video were to introduce the publication, let the viewer know where they can find the virtual and printed BS Times, and how to submit a request.

To view the motion graphic with subtitles, watch the video on YouTube.

MOTION GRAPHIC PROCESS

Mood Board

I started the project by creating a mood board where I put UW branding elements together with some related photos and inspiring illustrations

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Script

Next, I developed a script on the right for the video voice-over. The script was approved by my Supervisor.

The Bothell Student Times is a printed and virtual publication created for Huskies by Huskies. The publication allows students, faculty, staff, and visiting community members to stay connected with virtual and in-person opportunities, as well as keep everyone “in-the-know” about available resources. Both versions of the BS Times are updated twice a month. The virtual BS times can be found on Presence at uwb.presence.io. The printed flyer can be found strategically placed on display in campus restroom stalls. Campus members can have their activity or event posted in the BS Times by filling out the Google Form at tinyurl.com/submit-to-BSTimes. Please keep the following in mind if you are planning to submit to the BS times. Groups are not guaranteed to have requests published due to limited space. Content may also be edited. Regularly scheduled club information will not be published. Please note that The publication will be posted around the 1st and 15th of each month during the school year and requests must be submitted at least 5 business days prior to the publication. Only one printed edition will be posted monthly during the summer. For any further questions please reach out to Gina at glchris@uw.edu.

Brainstorming Scenes & Visuals

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Storyboard

After I brainstormed the visuals I decided to create a storyboard to use a plan when animating the project in Adobe After Effects.

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Illustrations

Next, I started working on the illustrations for the project in Adobe Illustrator.

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Animations

Finally, I recorded the voice-over and animated the video in Adobe After Effects.

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What I've Learned

I have learned a lot over the last 2-weeks that I have been working on this project. This is the first video I have created using multiple compositions and a rigged character animation.

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Future Improvements

If I were to continue to work on this project I would work to perfect the rigging on the husky to make it as smooth as possible. I would revisit and revise the script to make it flow better. Finally, I would speed up the clipboard composition or break it up into different compositions.

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 Copyright © 2022 - Jessica R. Price-Freedman